In Web 2.0 … The Machine is Us/ing Us it is noted that “The web is linking people”. That we are the machine, and we drive communication through our use of technology.

Recently in entertainment news, Big Sean released a new song titled “Control”, which features fellow rappers Kendrick Lamar and Jay Electronica. In this controversial song, Lamar calls out fellow rappers:

“I’m usually homeboys with the same n*ggas I’m rhyming with/ But this is hip-hop and them n*ggas should know what time it is/ And that goes for Jermaine Cole, Big KRIT, Wale, Pusha-T, Meek Mill, A$AP Rocky, Drake, Big Sean, Jay Electron’, Tyler, Mac Miller/ I got love for you all but I’m trying to murder you n*ggas”.

If you google “Kendrick Lamar Control”, you get 35,2000,000 results in 0.13 seconds. The results range in date from August 13 up until 6 hours ago. One of the most recent posts reveals that the controversy over this song has scored Lamar 208,000 new followers on twitter, which is a 510% increase. In addition to those stats, he gained 88,000 new Facebook fans and views on his Wikipedia page were up 277% week-on-week. (Read more here)

Regardless of the notions behind his verse, this was an exceptionally smart business move for Lamar, in my opinion. He has released a statement explaining his only intention was to bring heat to the industry in order to spark competition, and in the past week, numerous “replies” have been released, which is what Lamar states he wanted. In addition to this, this has done great things for his publicity, and has established him as one to watch, none of which would be possible without the beautiful Web. :’)

Listen to his verse below: