A couple of weeks ago I had this book suggested to me by a friend of mine. Published this year, this modern and futuristically focused novel is all about the importance and vitality of network media in the establishment and sustainability of businesses today. Throughout this novel we are ironically presented with the modern concepts we are discussing in both our classes and symposiums that revolve around understanding various media platforms and utilising an online presence as a key to connect with others within your industry through the traditional and now seemingly constrictive  form of a written book.  However, although I doubt many of us have arrived at the point of owning a business, ‘The Social Executive’ is definitely worth a flip through if anyone is wishing to ferment their understanding of the type of work place we will all soon be finding ourselves in.