Elliot touches on a valuable concept and one that promotes connection and networking in the media. Dev tools are made available by all sorts of application and program producers, as well as social media sites. To my limited knowledge, they are like a specialised toolbox, one that is optimised to allow you to integrate an application or service into your own website, blog or media/web platform. That’s what I know of them being used for, as well as dev tools that are dedicated to allowing developers to create their own Applications for specific platforms.
When navigating the network and creating an online identity, spreading the roots of your internet seed (a frightful analogy) is one of the fundamental components. This is a great way to do it. Start spreading the seeds, tend to the soil, water the saplings and watch your network grow.
Some thought on Online Identities:
Managing Your Online Reputation