Here are my notes from this week’s lectorial;

Who cares about audiences?

-Advertisers

-Commercial broadcasters, cable networks etc

-Production houses and individual program makers

-Government policy makers

-Social scientist/psychologists

-Cultural theorists/media scholars

Changing conceptions of audiences/consumers

-From broadcasting to narrowcasting?

-From citizens to consumers?

Characteristics of a post-broadcast era

changes in;

-television institutions/major players

-technologies of production, distribution and consumption

-audience practices

-aesthetic sensibilities