Thinking In Fragments, Week 1

The start of a new semester has come and with it, a totally fresh studio with very exciting possibilities and so much to learn.

Jumping right into it, here is one media project that is exclusively online.

In 2011, still in the relatively new world of Facebook, an interactive short film was released on the social media website called Take This Lollipop. The film was delivered through Facebook Connect, allowing individual’s data and information to be incorporated into the film. The result was a short three-minute film that centered on a man stalking the user on Facebook, with the user’s own profile picture, name and friend list appearing in the film.

It is a warning not to share too much personal information on the internet, as the film ends in the stalker finding the user’s house. As a 13-year-old it was terrifying.

This could never work offline, as its effectiveness is in its effect of cutting close to home, of getting under the user’s skin and scaring them by using the user’s own information. Of course, the piece itself is about the internet, so it wouldn’t make great sense to exhibit it away from the internet.

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