Devise a social media strategy that explains how you can engage your audience

1. The objective of this campaign is to increase awareness and knowledge of online bullying and harassment, and how this can really impact mental health. From looking at the sensis data our target audience is young teens from 13-18 years old with our platform of choice being Instagram. Our strategy to seek engagement with our target audience is to try and cater to everyone via the use of different types of posting. An example of this is for our static posts we aim to inform the audience with either facts or statements, whilst making the post itself aesthetically pleasing. Being able to share information to our audience in a way that’s both informative and aesthetic is important to convey the message at hand. Another type of posting that we will try is carousel posting. This allows us to post multiple pieces of content at once that the user can swipe between. This would be great for short videos or multiple statements or facts that can reinforce the message of our campaign. The last type of posting that we are going to experiment with is stories. The aim for us when using this feature is to make an interactive story to engage with our audience. This may be in the form of a poll or vote as an example. We think that if we can engage with our audience in an interactive way then we will be able to further spread the message.