Link to our Instagram 

Link to Google drive files

Link to Post 1

Link for Post 2

Reflecting on this project as a whole I’m quite happy with how our work progressed and evolved to cater to our demographic. I think that as a group we did well to delegate all the work that needed to be done, and there was a sense of satisfaction knowing that what we are creating can help individuals who are experiencing cyberbullying. It was awesome to be able to engage with our followers and listen to what they had to say on cyberbullying and direct them to help services. This whole experience of creating a social media campaign is new to me and is something I have not delved into before. I was glad that our topic of cyberbullying was the focus of the page as with such an important topic it filled me with gratification that we were doing something that was creating a difference. One thing I learnt this semester when it comes to social media is just how many options there are in terms of creating content and engagement. Social media is a powerful tool and gives you a lot of options in regard to what you want to post, whether it’s a video or carousel post your options are quite open. This was great for us as we were able to create a lot of different types of posts through visuals (graphics and video) which altogether made an effective and informative social media campaign. I found the feedback that we received throughout this semester to be quite useful for improving on our project. I have not made content like this before for social media so any feedback that was given was important for me to further deepen my understandings of social media and how to better apply the knowledge to our demographic. At the start of this semester, I found this project a little bit daunting as I felt like I was out of my comfort zone as I had not created content like this, specifically for Instagram, where the message being conveyed is so important. I learnt a substantial amount about how to create graphics that includes crucial information about cyberbullying, whilst still being able to create something artistic and pleasing to my eye. This project has really informed me on how much goes on behind the scenes of big social media accounts when creating and posting content. Having regular meetings with my group throughout the semester helped us to decide what content we were going to create and when we would post it. These two considerations are discussed regularly for business and organisations using social media, but the audience is highly unlikely to know the amount of work and effort that goes into posting. This was great for me to gather an understanding of how social media works and how you can be more effective with your social media strategy.

In week 9 our group presented our social media campaign to the class as well as the sensis people. The information and feedback we received from fellow class members and sensis gave us some good ideas on how to further improve on our work. At this stage in the production process, we came to the understanding that we could polish our work in a few different ways. For me, I was in charge of creating the graphics for our carousel posts with the aim of providing quick and factual information to our audience whilst also keeping the visuals aesthetic through design choices. Although the feedback I received on our design was good and people liked the colour palette adopted, and the information being shown, we lost a sense of factuality due to the fact that I had not included sources for the information being used. This was something that I rectified by making sure that every graphic I had created had the appropriate reference for the information used. This was a bit of an oversight for me as I did not think that without a source the information is no longer plausible. Once adding the sources, I believe that it helped to validate both the information or statistics and further emphasized on the importance of mental health surrounding cyberbullying. At the start of this project our group decided that we wanted to stay anonymous with our social media page. This was due to some of us not wanting our faces to be shown for privacy reasons. We thought that at the time this would be a good idea as we could interact with our audience anonymously and not have to worry about confidentiality. However, the feedback we received from the class highlighted that it may be in fact more beneficial for our audience to meet the people behind the page. In hearing this we created a post called ‘Meet our members’ in which all of us provided a photo to post on our page to our audience. This move was quite constructive for our project as we felt we had created more of a trustful relationship between us and our audience, with the intention of getting more of our followers to answer questions on our polls. Another addition to our page was the inclusion of a link tree at the top of our bio. The sensis people highlighted to us that its all good to provide information on cyberbullying but the information becomes obsolete if you do not provide guidance on where to get help or who to turn to. The link tree adoption was a great addition for us, as we are able to provide links to websites such as R U OK? and Instagram’s anti-bullying protocols. This helps to add another layer of advice and guidance to our audience and ensuring that the materials we provide to our audience is being used to its maximum capacity.