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Example of work

Devise a social media strategy that explains how you can engage your audience

1. The objective of this campaign is to increase awareness and knowledge of online bullying and harassment, and how this can really impact mental health. From looking at the sensis data our target audience is young teens from 13-18 years old with our platform of choice being Instagram. Our strategy to seek engagement with our target audience is to try and cater to everyone via the use of different types of posting. An example of this is for our static posts we aim to inform the audience with either facts or statements, whilst making the post itself aesthetically pleasing. Being able to share information to our audience in a way that’s both informative and aesthetic is important to convey the message at hand. Another type of posting that we will try is carousel posting. This allows us to post multiple pieces of content at once that the user can swipe between. This would be great for short videos or multiple statements or facts that can reinforce the message of our campaign. The last type of posting that we are going to experiment with is stories. The aim for us when using this feature is to make an interactive story to engage with our audience. This may be in the form of a poll or vote as an example. We think that if we can engage with our audience in an interactive way then we will be able to further spread the message.

Identify a specific target audience informed by an analysis of the Sensis data and propose a platform or platforms that is/are relevant to your target audience

1. Looking at the sensis data 56% of Australians use the internet more than 10 times per day. And out of all the internet enabled devices, 88% said their smart phone was their primary device for social media. 49% of Australians in the 18-29 age bracket say they spend too much time on social media. I think that this statistic in particular is quite interesting because if young people feel like they spend too much time on social media, then we need to ensure that the content we are creating for this assignment is content that isn’t just going to be scrolled past and ignored. In regards to bullying on social media 27% said they had witnessed some form of bullying or harassment online, with 16% saying they have experienced this first hand. The platform that we are going to use for this project is Instagram. Instagram was the 3^rd most popular social networking site from the sensis report. There are a few reasons as to why we chose Instagram as our platform of choice. One reason why is the amount of variety of content Instagram gives you. We believe that if we can create videos, graphics, static posts, carousel posts, polls, then we will be able to engage with our audience more so than other platforms. Our target audience looking at the sensis report would be individuals aged from 13-18 years old, as this age bracket was highlighted as the age most likely to experience online bullying.

Pose a question that you will answer with your social media strategy and posts

1. The aim of this assignment is to look to see the effects of online bullying and harassment, and what this does to affect one’s mental health. As the world turns more and more towards social media it become important for these platforms to understand and implement ways to prevent bullying online. This project aims to shed light on this via the platform Instagram. Instagram would allow us to engage with our target audience in many different ways such as carousel posting and interactive stories. This level of engagement we believe would benefit our target audience as we aim to publish facts/statements on online bullying. We do not want people to ignore the facts or data on this issue, so trying to create a page that is both informative and engaging will help to tackle this issue at hand much better. This is why Instagram is a great platform for us to use as we are able to have a lot of options in terms of content (photos, videos, polls) and really get a feel for what works best.