During this lectorial Brian was presenting the topic of audiences to the class.  The discussion focused on certain aspects which included how audiences can affected by the media, the categorization of audiences into groups and how numbers and statistics can be used to target certain audiences.  Now more than ever before it has become harder to capture an audience with the introduction of the digital era.  Now with so many platforms available to watch and read media, it could be argued that audiences have become more segregated.

I’m slightly paranoid when it comes to companies specifically targeting products that I might desire.  Every time I look at a few things I want to purchase, I notice that product starts suddenly popping up everywhere.  No matter what website I am on.  I know it has something to do with the use of cookies but it still freaks me out a bit.  But I don’t mind having certain products specifically targeted to me if I have an interest in them.

I think television broadcasters would find it difficult to capture the audience that fall into my category.  I don’t watch commercial television at all and I watch most my tv shows on an illegal streaming service online.  I’m definitely not a lone wolf in this regard.  It is fairly obvious that free to air television is struggling to maintain an audience.  I just can’t reality shows and it seems to me that this is all commercial television has to offer.  Thank god for the ABC.