DIGITAL NARRATIVE PITCH
You will prepare and present a 3-minute pitch for a digital narrative idea. You will also write feedback on other students’ pitches.
- Pitch – present your pitch to the class during the tutorial in Week 5 (16 August). You will pitch verbally for no longer than 3 minutes (there will be a timer) and incorporate audiovisual elements. (The structure on the pitch and what should be included will be covered in the prior tutorials.)
- Peer feedback (blog post) – you will write feedback on the pitches for the five other students in your ‘production companies’ (formed in Week 4). You will write this feedback up into one blogpost. You will give this blog post this title: ASSESSMENT TASK 1: PITCH PEER FEEDBACK. (The elements for critique will be covered in the prior tutorials.)
Important – copy/paste to the end of the post the following electronic declaration:
I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the assessment declaration.
Word count range: 1500 words (around 300 words per peer)
NB: It is important to understand that the quality of the feedback is far more important than the number of words – the word count range is a guideline only.
Due dates:
Pitch – Wednesday Week 5 (16 August): during tutorial
Pitch Peer Feedback blog post – Friday Week 5 (18 August): 5pm
Percentage of Total Mark: 30%
Assessment Criteria
You will be assessed against the following criteria:
| F (0-49) | PA (50-59) | CR (60-69) | DI (70-79) | HD (80-100) | |
| 1. Presentation
(50%) Ability to make a well-structured presentation and pitch your idea for a digital narrative, verbally and audio-visually, in a clear and compelling way, making clear how you will use the affordances of your chosen form and medium, the feasibility of making the project, details of content and process for developing the proposal and EPOC, within the 3-minute time frame. |
No pitch was presented, or the pitch was neither clear nor compelling in either or both of its verbal and audio/visual elements and/or did not address the listed elements within the timeframe. | The idea could be better developed, and/or the pitch could be clearer and more compelling in either or both of its verbal and audio/visual elements and/or the listed elements could have been addressed more comprehensively and coherently. | The idea was mostly well developed and/or the pitch was mostly clear and compelling, verbally and
audio/visually. The listed elements were mostly addressed in a reasonably comprehensive and coherent way. |
You pitched a very good idea for a digital narrative, verbally and audio/visually, in a very clear and compelling way. The listed elements were addressed very comprehensively and coherently. | You pitched an excellent idea for a digital narrative, verbally and audio/visually in an exceptionally clear and compelling way. The listed elements were addressed with exceptional comprehension and coherence. |
| 2. Pitch peer feedback blog post
(50%) Ability to provide clear and thoughtful feedback on your team members’ pitches, and write the feedback into a well-structured blog post that critiques those pitches for content, structure, feasibility, originality and suitability to medium and form. |
The blog post was not completed, or the feedback was neither clear nor thoughtful. And/or the blog post was not well-structured, nor did it critique the listed elements. | The feedback could have been clearer and engaged with your peers’ pitches and ideas more thoughtfully. The blog post could have been better structured and/or could have better critique the listed elements. | Your feedback was mostly clear and thoughtful, the blog post was mostly well-structured and you mostly well critiqued the listed elements. | You offered very clear and very thoughtful feedback. The blog post was very well-structured and your critique of the listed elements was very good and quite insightful. | You offered exceptionally clear and thoughtful feedback. The blog post was structured in an excellent and interesting way and your critique of the listed elements was excellent and very insightful. |
This assessment will cover the following:
Course Learning Outcomes:
Critically analyse best practice in writing for diverse media.
Reflect on the structural complexities of digital storytelling.
Research and review contemporary digital storytelling strategies.
Create and justify content for a range of mediums and audiences.
Program Learning Outcomes:
Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.