Substitute ‘journalism’ for any other heritage media in this story and it is identical. The opening paragraph sums up this subject. The Guardian is doing well in the digital domain and they do not want to employ people who think the digital is just a computer. This subject is network media because digital media is now a tautology. The Guardian is doing well not because they moved to digital, but they moved to the network as a scale free, distributed network. For those of you that have started to get your ‘blogs’ you’re already better equipped for the interview here than the print journalist described. (And read what she writes about the Guardian in Australia and their success because there’s a gap in the market precisely because traditional media here does not understand this new time.)