During this week’s symposium, the masters of Network media explained the food chain that exists within the media industry. The graphic designer, the cinematographer, the website designer, etc are all at the bottom of the food chain because their ability to contribute to the industry is reliant purely on practical skills. This means these people get called last to complete pre-decided tasks. generating little income. As an alternative, it was suggested that we strive to become the media professional consultant type figure, who’s contributions to the industry uses their educated understanding of the media industry and its functions, in combination with an ability to foresee/invent new media to change the industry. These people get called first and earn the big bucks. To be this person, one must study communication and the structure of the media industry and all its networks, that is why we’re here, at RMIT. Guess that gives me more hope for my future as a potential media professional.