The Web Is Not The Net

Vsauce is one of the most interesting YouTube channels out there. In this episode Michael talks about the birth of the Internet and how it differs from the World Wide Web. He then goes deeper into talking about how we use the internet, what its capable of and the social ramifications of a digital landscape as vast and accessible as the Web…or the Internet? Or both?

The Web Is Not The Net

Everything Bad Is Good For You

Steven Johnson is an American popular science author and media theorist. In his book “Everything Bad Is Good For You” (2005), he presents an interesting argument defending modern pop culture, in particular: video games and television.

He argues that, although sometimes violent and sexual, video games stimulate reward centers of the brain and invite exploration and problem solving. Television is a “brilliant medium”, as it exposes how adept a person is in understanding narratives and interpersonal connections (and their AQ: Autism Quotient – higher emotional intelligence=lower AQ). Even reality television shows have merits in the way they display the complexity of social networking in human relations.

Johnson imagines a world where digital media came first and books were invented afterwards. Kids are now starting to read these new ‘books’, and that teachers and parents are worried:

But perhaps the most dangerous property of these books is the fact that they follow a fixed linear path. You can’t control their narratives in any fashion –– you simply sit back and have the story dictated to you. For those of us raised on interactive narratives, this property may seem astonishing. Why would anyone want to embark on an adventure utterly choreographed by another person? But today’s generation embarks on such adventures millions of times a day. This risks instilling a general passivity in our children, making them feel as though they’re powerless to change their circumstances. Reading is not an active, participatory process; it’s a submissive one. The book readers of the younger generation are learning to ‘follow the plot’ instead of learning to lead.

Perhaps screen addiction is not as toxic as some would have you believe… Food for thought.

“Screenagers”

In the 1990’s Douglas Rushkoff, an American media theorist and writer, coined the phrase “screenagers” to describe the generation growing up immersed in digital media. This generation, for the first time, grew up thinking images on screens were not simply still pictures, but rather content that could be manipulated.

These ‘screenagers’ are digital natives, they navigate the digital forms innately unlike older generations who could be seen as  digital immigrants.

I decided to test this. We grew up with the Internet and computers and from mid way through primary school I can remember computers being omnipresent. However I can also remember a time without Internet (although we still had computers – I spent so much free time on that PC Pinball game). When I told my sister about my Internet-less childhood she couldn’t believe me. Although she is only 6 years younger, the technology gap is huge.

 

Network Literacy

To be literate, in the sense of being able to navigate a form of information exchange, is to to have knowledge and understanding of that form deeply embedded from years of teaching. Print mediums were commonly accepted as the key ‘forms’ of information translation, with books, journals and essays being some of its tools. However with the rise of the internet and the establishment of an online framework for information sharing, print literacy is quickly being overtaken by ‘network literacy’.

Knowledge is now being expressed and distributed in online forms such as online articles, social media, videos and blogs. Network literacy is being able to navigate the internet and these forms, participate with peers online, and have an understanding of the logics and protocols of these online networks.

The online content is being shared across the Internet and being woven together, creating an interconnected form of knowledge communication between internet services. This means that ‘the parts remain as parts at all times’. It also means that the distinction between consumer and creator is becoming blurred as it is easier to contribute content as well as access it.

  • XML: A way to standardize the publication so that the information can be shared
  • RSS: A syndication system based on XML that allows easy exchange of content between different services
  • Tag: A keyword that is attached to content in order to make it easier to search for

Youth Blog Culture

Blogs are an amazing way to collate and present ideas, findings, discussions, opinions, artistic works and many other forms of content. The blog has become a tool for both personal and professional content sharing and its flexibility as a forum has made the blog invaluable to employers and educators alike. However the blog has really taken off within youth culture.

It seems that more young people are taking up blogs as a hobby, almost as a substitute journal or diary, in which they can post their feelings, opinions and life events (anonymously if they so choose). Wheres blogs are only used by older generations if they work in a media orientated profession, or have interest and activity within media, the percentage of social and leisure blogs among youth is much higher. High school to university aged students are using blogs to share among their social circles.

Back to the diversity of blogs. Many older bloggers, already established in their media profession, operate multiple blogs: one for professional use and one for social use. For example, a friend of mine works as a advertising designer and as part of her job she is required to keep up a blog with all of her work and projects for prospective clients to view; almost like a portfolio. She also has her own personal blog where she can re-post other content she found interesting and publish her own content and opinions independent from her advertising firm.

“Triple Screening”

Today’s society seems to have an insatiable lust for information. This lust has led to a ‘hypermediated’ media front, with social media forums like Facebook and twitter dominating our screens. Smart phones and advancements in 3G have allowed this deluge of information to be more accessible than ever before.

Such a desire for more and more information has been met with programs flooding multiple stories at once; news headlines are shown in one corner of a screen with weather or stocks scrolling on the bottom while a presenter talks about and elaborates upon another story.

An alternative to this hypermediate news form is ‘multi-screening’. The advancement of mobile devices and the increasing percentage of homes having one or more mobile devices (be it a laptop, tablet, or smart phone) has led to people utilizing more than one device at a time. Many people will sit in front of the television, watching the news, while updating their twitter. More ‘advanced’ multi-screeners resort to ‘triple-screening’, where they will have, say, a laptop checking social media, a television program running, and a smartphone to text.

Such an overflow of information has made it both easy to communicate news and information and fast, with almost immediate updates flowing through these media forums.

Online Identity

Touched on briefly in the first reading was the notion of an online identity. We all Google potential employers, teachers etc. and what we’re searching for is their online persona. As Networked Media students we are beginning to develop our own online identity and that identity is legitimate and public.

Everything we put put on Facebook, Twitter, Instagram or any social media become public and can be scrutinized by potential employers. Essentially we are recognized by the content we pubish. This social information can be controlled through a blog however, and the blog becomes a helpful tool for establishing and promoting your online identity.