Nothing is neutral; on the other hand nothing is coercive either.
Technologies were created with an intended purpose, however that purpose may be lost as the technology is used for different purposes besides the one it was originally intended for.
In relation to gun violence: a key argument in relation to gun regulation is that it is not the technology that kills people, it is the person wielding the technology.
This can be applied to any technology. E.g. A hammer may have originally been intended as a tool, but it can be used as a weapon, or to destroy rather than build, or as a chew toy for a dog, dinner for a termite.. etc.
Networked media and technology follow this same logic with communications technologies in particular.
Networked technologies are intricate and complex ‘soups’ of histories, interlocking social reforms, social conditioning etc.
Nothing is isolated; everything exists in relation to something else.