The audience of the trans-media project Dear X is people who use social media frequently, especially the female users aged between 16 and 50 because the topic and story could attract female users more. And regarding the media platform, Twitter is the essential one. And the power of the Twitter hashtag cannot be neglected, The benefits of hashtag are apparent. It can increase the brand exposure, enhance the user participation, also can give the feedback of campaign timely and attract more attention and donation. According to research, ‘a combination of directly used tags and tags applied by others is most effective in representing the user’s topics of interest. A recommender based on this tag profile yields items that are significantly more interesting to the user than the most effective people-based recommender demonstrated in a previous work’(Guy et al. 2010).
The hashtags can make the visitor’s search easier, enhance their user experience, and also can make them pay more attention to the content that what you want them concerned. ‘Using tags meticulously in posts makes it easier for visitors to find what they’re looking for on your site. Blog post tags can lower your bounce rate and increase time on site–both behavioral factors that Google take into account–as they make websites easier to navigate (when utilized effectively). They provide the user with a convenient way to access relevant content and, if the user easily finds what they are looking for, they’re much more likely to stay on your site.’ (Aleh 2016).
For the further development, we should use the social media platform to build our fans culture. Fans help publish, produce, comment and spread the media project. Fans’ comments are almost free valuable information, on the other hand, these comments are also another attraction. ‘Transmedia storytelling facilitates collective intelligence and enhances fan involvement. Because it inherently leaves gaps in the world, fans actively seek other forms of media to fill them in. They work together to solve mysteries and no one fan knows enough that he/she does not need to discuss their findings with others’(Aaron 2017).
Ideally, we are going to publish the advertisement through Facebook if we got some budget. In the Yousif’s article ‘The extent of Facebook users’ interest in the advertising messages’, the author did a survey and showed ‘there is interest in the advertising messages by the Facebook users, that the content of the advertising messages is viewed as both exciting and reliable by them, that these messages motivate them to buy, and that Facebook represents a successful medium for products promoting’ (Yousif, 2012 p.122). There is no doubt that the ads on Facebook have significant commercial value.
References：
Aaron, S 2017 Advantages and Challenges in the Business of Transmedia Storytelling viewd 18 August, https://asmith50.wordpress.com
Aleh Barysevich, 2016, How important are tags in 2016 for SEO. https://www.searchenginejournal.com/important-tags-2016-seo/156440/
Guy, I., Zwerdling, N., Ronen, I., Carmel, D. and Uziel, E., 2010, July. Social media recommendation based on people and tags. In Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval (pp. 194-201). ACM.
Yousif, R.O., 2012. The extent of facebook users’ interest in the advertising messages. International Journal of Marketing Studies, 4(3), p.122.
