Month: August 2018

The audience of the trans-media project Dear X is people who use social media frequently, especially the female users aged between 16 and 50 because the topic and story could attract female users more. And regarding the media platform, Twitter is the essential one. And the power of the Twitter hashtag cannot be neglected, The benefits of hashtag are apparent. It can increase the brand exposure, enhance the user participation, also can give the feedback of campaign timely and attract more attention and donation. According to research, ‘a combination of directly used tags and tags applied by others is most effective in representing the user’s topics of interest. A recommender based on this tag profile yields items that are significantly more interesting to the user than the most effective people-based recommender demonstrated in a previous work’(Guy et al. 2010).

The hashtags can make the visitor’s search easier, enhance their user experience, and also can make them pay more attention to the content that what you want them concerned. ‘Using tags meticulously in posts makes it easier for visitors to find what they’re looking for on your site. Blog post tags can lower your bounce rate and increase time on site–both behavioral factors that Google take into account–as they make websites easier to navigate (when utilized effectively). They provide the user with a convenient way to access relevant content and, if the user easily finds what they are looking for, they’re much more likely to stay on your site.’ (Aleh 2016).

For the further development, we should use the social media platform to build our fans culture. Fans help publish, produce, comment and spread the media project. Fans’ comments are almost free valuable information, on the other hand, these comments are also another attraction. ‘Transmedia storytelling facilitates collective intelligence and enhances fan involvement. Because it inherently leaves gaps in the world, fans actively seek other forms of media to fill them in. They work together to solve mysteries and no one fan knows enough that he/she does not need to discuss their findings with others’(Aaron 2017).

Ideally, we are going to publish the advertisement through Facebook if we got some budget. In the Yousif’s article ‘The extent of Facebook users’ interest in the advertising messages’, the author did a survey and showed ‘there is interest in the advertising messages by the Facebook users, that the content of the advertising messages is viewed as both exciting and reliable by them, that these messages motivate them to buy, and that Facebook represents a successful medium for products promoting’ (Yousif, 2012 p.122). There is no doubt that the ads on Facebook have significant commercial value.

References：

Aaron, S 2017  Advantages and Challenges in the Business of Transmedia Storytelling viewd 18 August, https://asmith50.wordpress.com

Aleh Barysevich, 2016, How important are tags in 2016 for SEO. https://www.searchenginejournal.com/important-tags-2016-seo/156440/

Guy, I., Zwerdling, N., Ronen, I., Carmel, D. and Uziel, E., 2010, July. Social media recommendation based on people and tags. In Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval (pp. 194-201). ACM.

Yousif, R.O., 2012. The extent of facebook users’ interest in the advertising messages. International Journal of Marketing Studies, 4(3), p.122.

Regard to this topic, the media practitioner I want to talk about is Ryuichi Sakamoto who is one of the greatest composer, music producer, and pianist from Japan.

He is active in various art fields as a musician. He has built the hippest electronic band, written many symphonies, and also created the soundtrack for many movies, the most famous of these is the world-renowned Merry Christmas Mr Lawrence, The Last Emperor, and The Revenant. ‘He has always made a point of bringing disparate things together in his music, not out of some ideological desire to “break down barriers” but out of a simple delight in the results. Electronic noise and impressionist harmonies, sweetly pentatonic melodies and driving dance beats, live happily together in his music’ (Iven 2011, para. 8).

His most creative point is exploring the types of music constantly and keep the balance between the commercial and experimental music besides these well-known business collaborations. He has asserted that the future belongs to the folk and electronic music, but he never pursued a particular music type, instead, he combines two or more kinds of music creatively. ‘1997, Iwai produced the masterful audiovisual performance Music Plays Images X Images Play Music, in collaboration with the composer Ryuichi Sakamoto, which explored a wide variety of possible relationships between physical sound-actions and their virtual graphic representations’ (Levin & Lieberman 2004). In 1978, the YMO band he built used the electronic music as a form of expression to enrich and develop folk music, jazz and dance music as the content. The YMO band expands the type of electronic music and pushes Japanese electronic music to the world.

Ryuichi Sakamoto has moved to a broader art field after the film Merry Christmas Mr Lawrence. He participated in the music production of The Last Emperor, he created 44 songs In the absence of the instrument, and won The Oscar for the best original song award, became the first Japanese to win this award.

Ryuichi Sakamoto keeps exploring the experimental music and ambient music in recent years. For example, the audience heard English, Italian, Chinese, Cantonese and other different languages have been repeating a movie monologue in his song fullmoon. In his album async, he recorded the voices that people usually ignore such as the sound of the foot on the leaf, the sound of animals and crowd. He tries to use these ‘sound moments’ to express an open attitude. Like Ryuichi Sakamoto said ‘I shouldn’t know what I’m making, or what it will be. I want to make something I don’t know, and that I’ve never done or never known. Hopefully, for me, it’s going to be a surprise, and a new experience’ (Brandon 2017, para. 4).

References:

Brandon, S 2017, ‘Ryuichi Sakamoto on how your work changes as you get older’, The Creative Independent, 13 October, viewed 12 August 2018, <https://thecreativeindependent.com/people/ryuichi-sakamoto-on-how-your-work-changes-as-you-get-older/>.

Ivan H 2011, ‘Ryuichi Sakamoto: the music dried up’, The Telegraph, blog post, 21 October, viewed 12 August 2018, <https://www.telegraph.co.uk/culture/music/worldfolkandjazz/8841379/Ryuichi-Sakamoto-the-music-dried-up.html>.

Levin, G, and Lieberman, Z 2004, ‘In-situ speech visualization in real-time interactive installation and performance’, In NPAR, vol. 4, pp. 7-14.

Bio

Nan Chen is a Melbourne based Chinese content producer, director, actor and screenwriter. He is driven by his abiding passion for performing art and producing which encourages his work in film/TV and theatre producing. His constant pursuit and persistent exploration of art have brought him immense enthusiasm and motivation for the industry.

He has a bachelor degree in Theatre from Nanjing University of the Arts, and he is studying for his master degree in Media from RMIT University.

Nan Chen has developed a great deal of experience as the actor in the Mahua FunAge, which is one of the most successful entertainment company in China. In 2015, he starred in the national tour of the drama JiangHu College, and also produced the experimental theatre The maid as the dramaturg in the same year.

Nan Chen is more focus on the filmmaking skills in the last two years. He was involved in a collaborative media project ANZ Institutional launched by Australia and New Zealand Banking Group (ANZ), as the producer. Currently, he is making the trans-media fictional project Dear X, and after a month of internship at Aullywood Films, which is a film production company in Melbourne, Nan Chen is working for this company as the project manager.