Millennials are portrayed as being the ‘experts’ at using Social Media and have a thorough understanding of digital marketing aspects.  However need to comprehend the terminology of ‘facts first, opinions last’. Just because one is young doesn’t gratify them as a specialist in the field of social media marketing. Millennials may enjoy using social media but you can’t assume you’re an expert because you’re young, we are all just learning. That doesn’t mean we can’t take opportunities and work our way up from there but we have to remain humble about it and accept the fact that we are all still learning how to use Social Media, as Social Media itself is continuously growing, changing and developing before us. We can’t become an expert in a non-traditional form of advertising media as such. We will constantly be learning throughout it.

My dad loves to glorify his generation infront of me. Saying that they were the ‘doers’, they created the web, they created facebook etc. they had the ideas and the logic and understand the method they worked hard to grasp. Whereas my generation of millennials is given the title ‘users’, we are extremely good at using social media as its all we know and yes we may find it easier to use than the ‘doers’. But as ‘users’ do we truly understand and know how to create content or are we just all following a trend and due to privilege believe we are the experts?