The Daily show works through it’s use of aesthetic parodic discourse to combat an aesthetic political branding techniques. An idea of CULTURE JAMMERS can be analysed within the show through its interpretation of news, potentially jamming the transmission of the dominant political brand message. Through a reliance on humorous parody, it incorporates their own voices into conversation in an innocuous way (after all, it is just a joke).

Jamming Techniques used on the Daily Show:

• Parodic Format
• Strategic Video use
• Socratic Interview Style

Jams Dominant Political Images through:

• Proliferation of humorous dissident images, images that exploit leverage points
• Factual erros, logical contradictions and incongruities

In Conclusion the Daily Show utilises emotion-ladder discourse through a satirical version of humour and laughter. If we can laugh at it, we can examine it, evaluate it, even critique it.

Nakita xx