In this week’s networked media readings I realised how important videos are on the internet. They account for 70% of all internet traffic. Viewers lapp up over over 800,000 minutes of video that flow over the internet per second each day.

A list of how to achieve the best videos on different Social Media platforms

FACEBOOK

• sharing videos natively
• focus on the first few settings
• use subtitles (silent video on newsfeed)
• Shorter videos
• Be Unique
• Answer questions
• Emotional Content is highly engaging
• Interesting status
• Add a CTA (CALL TO ACTION)

INSTAGRAM

• Share ‘behind the scenes’ content
• Humanise your brand (make it personal)
• Showcase the product experience

SNAPCHAT

• Use FOMO (THE FEAR OF MISSING OUT)
• Inspire action
• Be brief
• Go Vertical
• Real Time (raw content)

TWITTER

• Feature people
• Showcase product
• Tell a story
• Add Drama
• Partner with influencers
• Keep mobile in mind
• Add a CTA (CALL TO ACTION)

VINE

• Use stop motion
• Explain how to do something
• Be Creative
• Entertain

YOUTUBE

• Make them irresistibly shareable
• Teach viewers
• Opt for longer videos
• Add a CTA (CALL TO ACTION)

Youtube and other videos online require participation.

Nakita xx