So the reading we looked at this week,titled Signs, Systems and Complexity  of Transmedia Storytelling by Renira Rampazzo Gambarato, was pretty hard to digest…actually it was extremely hard to digest. In saying that, there were a lot of parts that did make sense to me when Gambarato directly related the theories to storytelling and transmedia storytelling….but my goodness when the equations got involved, my brain just said goodnight and switched off.

I feel this quote is quite relevant to my groups transmedia project, and probably all groups in fact..

‘A fundamental aspect of TS yet is the relationship between the story and people interested in it, which could correspond to the essential relationship between the constituent elements of a system and its environment’ (Gambarato, 2012 p.74).

Gambarato goes further to explain Henry Jenkins concept of ‘performance’, that being in order to gain a relationship with the audience, interactivity and participation are key elements to achieve this. Gambarato does note that these two terms are different, as an interactive project ‘allows the audience to relate to it somehow, for instance, by pressing a button or control, deciding the path to experience it, but not being able to co-create and change the story’ and a participatory project invites ‘viewers/users/players to engage in a way that expresses their creativity in a unique, and surprising manner, allowing them to influence the final result’ (Gambarato, 2012 p.74).

When reflecting on my groups transmedia story project, Project Instafame, it is evident that our project falls into the first category mentioned, being a interactive project. My worry at this stage is that the story is engaging enough for an audience to want to navigate through to the final instalment and I know I am not the only one thinking this in my group, perhaps a topic for discussion in our next group meeting.

Me reading Signs, Systems and Complexity of Transmedia Storytelling by Renira Rampazzo Gambarato.

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