Having never managed my own twitter I was unsure of what I was getting myself into. After a little while you discuss it’s a more aggressive version of facebook minus the pointless photo albums and vines.

When creating twitter accounts for both Jeff Shroud and ACTIV, Ned and I had to think about every follow and how that would look from an audience member. Without even posting anything we already had to think about the audience and what they expected. For ACTIV’s sake I found myself following socialist organisations and media outlets.

To continue to curate ACTIV’s online persona I began by retweeting different things in relation to the budget, often adding ACTIV’s thoughts on the initial tweet. Although not related to the Jeff narrative these were important in forming this initial character. They weren’t posted as the result of any narrative event so as the narrative became central they were phased out.