Going into the pitch we knew we probably had too much content so Dan’s feedback was reassuring afterwards. I guess our think process was better to run out of time than to run out of content. Yet at the same time I feel that all of what we included was necessary to convey the project we wish to produce.

In retrospect, we did have a lot of narrative information that probably could have been substituted for more beneficial discussion around our intended platforms and justification for their implementation. Funnily enough, Ned and I believed that we withheld a great deal of the narrative intricacies that will flesh out the story. A lot of these side stories are going to be revealed in the installation and we want them to remain a surprise for audiences.

A more balanced pitch would have given a brief narrative overview but not focused so heavily upon the background of each character. Instead focusing on implementation and justification of platform choices and how the audience will navigate the story. I think that our structure was quite strong and we ensured that we had drawn audiences into the story and characters before revealing the mechanics and how we are going to implement the story. Due to the two distinct aspects of our narrative (Campaign and installation) we could have divided the pitch up to make this distinction more obvious.