Cultural Attractors and cultural activators:
We believe our project draws in people with common interest yet it seems we are yet to extend to the realm of cultural activators. At this stage of development the role of the audience is very minimal in their involvement. In saying this though, in our story there are elements that invite the audience to interact. As individuals they are free to deface Jeff Shroud posters and to comment on the wide variety of online content and finally they are able to engage in our immersive theatre installation become predetermined characters in the story. This discussion feeds directly into the notion of interactive vs participatory and how I would categorise our transmedia story. In essence I believe it is interactive, Ned and I have a clear understanding our how the story is set up, conveyed and concluded. No amount of comments on our blog posts will affect the narrative. Yet it includes elements of a participatory story because through commenting and retweeting how the narrative is viewed is changed. Due to the fact it’s presented in real time the story has the potential to develop through external dialogue. The story that we intend to deliver will not deviate from what we set out to deliver but what surrounds its presentation could drastically change. I believe that due to the content of our story for it to change due to audience input would be somewhat unrealistic, A political candidate is unlikely to change their behaviour due to comments upon their blog post or youtube video. Instead the candidate is likely to respond in a professional manner to the comments enriching our existing story. When comparing our transmedia story to those Gambarato uses as examples ours appears to closely align to the participatory text, with some minor deviations.