We aim to create an audio/visual/spatial experience for an audience to react to and piece together their own understanding of a particular narrative. This will be achieved through the use of various different mediums, such as a mock-viral marketing campaign; featuring posters and a variety of different online content, i.e. websites, blogs, in order to influence and direct the audience uncovering the story. The marketing campaign will ultimately lead to a ‘grand’ event that will take place on a designated date, at a predetermined time and place, within RMIT. During this event the climax of the narrative will presented through a spatial experience that will feature many different mediums, such as print, video, audio, physical objects, in a constructed live-reality experience, for the audience to interpret and decipher independently in real-time, in order to gain closure from the narrative.
Rules of Collaboration:
1. Discuss project development periodically at least once a week.
2. Creative direction is shared and should be the responsibility of everyone.
3. All decisions regarding the project must be unanimously agreed upon.
4. All conflict will be resolved in a professional manner, with the quality of the project being the main priority.
5. This project will not seek to offend any parties but to challenged and intrigue, as our primary objective is to convey the narrative and the underlying morals it seeks to instil.
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