Joe Leuzzi Flower’s has been a familiar sight at the Queen Victoria Market since the late 1990’s where the vibrant floral displays attract hundreds of tourists and customers each week. Joe Leuzzi the founder and owner of his blossoming business describes in this exclusive interview the hardships of the industry and the gruelling early morning starts. Of course Joe describes the inspirations behind starting his own business and where his passions lie in the floristry industry. Joe goes into detail about the importance of florists in everyday life and how the diversity of colours can make the customers very happy. Joe explains how running a business full-time can mean he misses crucial time with his family but with his wife working alongside him and some of his children, he has been able to get the support from his close nit family.

 

2016 Michael Serpell video portrait (RMIT University)