CATACLYSM Podcast (EP 11 FOOD) A fast solution: how fast food could end obesity ? (WK3)(Initiative)

A fast solution: how fast food could end obesity

My article or recording is an extension on the idea established by the Atlantic magazine’s author David Freedman in his article “How Junk Food Can End Obesity” which explains making processed food healthier will be a key factor in the fight against obesity. I reference in my article/recording through investigation the way different fast food chains and food franchises are modifying the way their food is processed and the way they are presenting or not presenting healthier options so they appeal to the public. I speak about my personal experiences regarding how different countries I’ve visited, specifically the UK, have been able to change the way they present fast food with reference to Jaime Oliver’s Diner at Piccadilly Circus. I also delve into the debate that the fast food chains aren’t to blame for the rise in obesity but instead it comes down to many factors including the personal choice of the individual, that parents play a huge role in what food options they introduce to their children, that people choose fast food over the healthier alternatives, that snacking contributes to obesity and that peer pressure can cause some to eat fast food over a healthier alternative. I also look into the way McDonald’s innovate their fast food and are slowly without the consumers knowing reducing serving sizes, displaying calories, reducing beverage sizes (particularly in the USA), using free range eggs and organic milk, introducing more salads and adding fresh fruit to it’s menus. To conclude, I make the remark that fast food chains won’t single handedly stamp out obesity and that the individual has the power to change their weight; but fast food becoming healthier could end the temptation to eat unhealthy food as the options will be healthier.

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Michael Serpell

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