Initiative | Michael Firus

Picture = 1000 words ∴ 4 seconds of 25fps video = 100,000 words.

Evoking Hate – Editing in Practice

“Montage is an idea that arises from the collision of independent shots” – Sergei Eisenstein Editing can do amazing things. I decided to pull out some old footage (of me) and create something that explored how editing can create meaning. I decided to use footage that seems totally out of context with the main action…

Here we go…

Well, my first blog post. Ever. Let’s just say I’m Michael P Firus. Oh, that’s me and my pal the sun btw. I’m not entirely sure it’s acceptable for me to say I have a connection to media in any particularly special way. We’re all pretty much media creators and indeed all media consumers so…

Focus and the Notification

I think that it’s pretty fair to say the notification tone is one of humanities biggest distractions from deep focus. Each mobile hardware and software platform has its own distinct set of chimes to let you know when the next frivolous message has reached your hand. These tones are heard constantly on the morning commute…