Except from the speech I wrote for myself for the next presentation infront of the studio and Lentara CEOs detailing our plan :

“Our plan for Brimbank’s Men’s shed is to help the organisation to gain community awareness and hopefully aid the group in being able to present a proposal to potential corporate partners to attain funding.

To capture community and corporate attention, our group has designed several concepts across various platforms, such as a online documentary, and revamping the existing website. By modifying the Men’s Shed online presence, we hope to appeal to it’s consumers. The main target for this is to hopefully encourage consumers to donate to the struggling cause….

….our aim for awareness is that it is a link to get community support and funding…

…besides a revamped website and an online documentary, we planned to create two more short videos. The key here is that we don’t have to film tons and tons of footage, it comes down to how we edit the said footage that aids which model it is placed in…”

The models I was speaking about, was to make our client happy, our concept was to edit the footage that one final product is the online documentary, the other would be used as an almost Kickstarter type fundraiser video, and finally the last edit would be one that could be shown to corporate partners, to get their involvement.