Through learning “The Dark Knight” viral campaign, it was interesting to learn how through several outlets, creating a transmedia concept, that artist could create hype for a film but still actual create a story to create the hype rather than have just random posters and television commercials.

It was interesting to see that little stories, like the scavenger hunt, were their own little narrative but in the big picture related the film’s overall narrative. Using the different outlets, they allowed the world of the film to become more rounded and feel like an actual place for the audience, for example “The Gotham Times” helped this.