After presenting the somewhat disjointed presentation of where our prototype was at to Lentara we managed to get some helpful feedback as during the course of the presentation the holes in our project, which had been evident prior to presentation, however, became glaringly obvious at the time.

Lentara seems to like the idea of the universal touchpoints or icons of home from my mood boards.

There is a major disconnect between painting the image of home and of asylum seekers needs.

My notes from the presentation are, some are panel feedback, some are my notes after seeing what other group members submitted to the presentation:

VIDEO STRUCTURE:

– Video needs to pose a question AND answer it.

1) Question 1: What is home?
2) Answer part 1: Motifs/icons of home (keys, letters, letterbox, front doors, bed) used to deliver concepts of home: SECURITY. SAFETY. COMFORT. HEALTH. E.g. keys depict security. Door depicts safety. Mail depicts certainty/stability. Food, shoes at the door, or bed depict comfort.
3) Question 2: What do asylum seekers want/need a house for?
4) Answer 2a: Case Worker. They can’t have security without the keys. They can’t have stability without an address. They can have comfort without a roof over their bed. They have no work or study rights, no income, no references, they can’t get a house, Lentara helps provide that.
5) Answer 2b: Call to action: “Help Lentara build Homes for those seeking safety in Australia” – Website – “Donate. Volunteer. Advocate.”

DESIGN CHANGES:

Poster needs to be focused on the touchpoints/motifs/icons (B-Roll) and need to illustrate what it means NOT to have the sense of security that comes from a set of keys. Or the sense of stability that comes from an address. Or the comfort of a place to take off your shoes and relax. Needs to sell the message that we take these little things for granted (maybe use that line from the VO audio that home is THE LITTLE THINGS WE TAKE FOR GRANTED in the video) Perhaps look at the percentages of people without keys, or a bowl of change, or a roof over their head (reference: if the world were 100 people video on youtube.) Designs need to be more uniform, look at the “Winter” campaign these designs were ACE.

Always say “Program” not “project”

Website needs to say “Advocate” not “Advocator”

NARRATIVE / OVERALL CHANGES:

Asylum Seeker Program (never call it Project)
Needs to go ‪#‎WhatIsHome‬ – Home to me (aussie idea / motifs / universal) – Asylum Seekers don’t have that (case worker / no security / no safety / no home) – Call to Action (Donate. Volunteer. Adovate. – run these three words through the video, poster, online posts)

All needs to tie together more uniformly (Branding is lacking / missing) if this is stronger this will help tie it all together. Use grabs from B-roll because interviews with friends are the wrong people to be the face of the campaign, it’s about home as security / safety / stability, the focus needs to be on how a home provides these and how lentara provides homes, and why those homes are needed, and by who they are needed.
We need commit to fonts / and colour palette and a branding design – our project is seriously behind the other groups in this area.

We need to push the message ‘you can’t make a home without these motifs/icons, and what they represent’ – asylum seekers are trying to build a new home, new friends and networks, they can’t without a physical address, because it creates safety / security / stability – Lentara provides houses so they can build their homes.

Call to action: “Help Lentara build homes. Donate. Volunteer. Advocate.”