O’Shaughnessy M, Stadler J, 2012, Media and Society, Oxford University Press, South Melbourne, Vic. pp. 96-104
This chapter had an overview of how a general audience consumes media and interprets it. It went into detail how generally the media has to make assumptions or ‘generalisations’ about ideas and sometimes it narrows down the possibility of production. Then it went on about the theory of how an audience could interpret media, it discussed the hypodermic needle theory, the reinforcement model, the cultivation, the desensitisation, the oberservational learning and cognitive scripts and the uses and gratifications of mediums.
The text is quite reliable as it is published by Oxford University Press and within the chapter it uses different texts to reference their ideas and points. It also has various diagrams and examples in use to make things easier to understand.
This may be relevant to our topic as it covers the different theories behind the consumption of media in regards to how an audience digests it.
