Balnaves, M, & Ebooks, C 2011, Rating The Audience : The Business Of Media, London: Bloomsbury Academic, eBook Collection (EBSCOhost), EBSCOhost, viewed 4 May 2016.
The chapter ‘audiences’ deals with the consumption of media, mainly how people consume it. It explores the current age of media how they discuss surveys taken to discover how much time (on average) does a person spend consuming media, whether that be TV, internet, radio etc. It talks about the Modern audience in how it has accustomed itself to various ways of consumption and how much time is invested in this. It also explores the difference now to before in that there wasn’t much exposure of this and it discusses how there were massively less TV’s per household compared to now.
The chapter generally uses statistics from surveys to relay its information and sometimes uses quotes and references to back up their claims. Often discussing the ‘general audience’ and also briefly mentioning that there are outliers to the statistics they discuss. This creates a very realistic approach to the topic and gives us a practical theory on how we consume media today.
The chapter is relevant in that it provides good recent statistics in that it supports the fact that the consumption of media has changed for audiences over time. The approach towards cinema and media in general is different to history and is readily available.
