Napoli, PM 2010, Audience Evolution – New Technologies and the Transformation of Media Audiences, New York, NY, United States, pp. 25-30
The article explains how with the introduction of change of technologies how the audience and media has changed with this. From a passive audience, we were introduced with new technologies such as television and internet have come to play into the change in audiences. It talks about how the industry reacted to this, some changing their way of thinking and others going as far as to ‘banning the VCR’.
The article makes claims about how media and its audiences has changed and reacted to the coming of new technologies often referencing and backing up his claims with other references. He uses a variety of references in abundance so it suggests there is a lot of credibility and backing to his claims.
The research here is relevant to audiences because the article explores the reaction to the change in technologies has had to different mediums and their audiences. It also explores different reactions it had on different mediums such as newspapers, tv and radio.
