After seeing Seth’s post on the template for our concept statement and sketches, I’d say that Jia Jia and I are slowly getting on the right track. We began first with these few statements:

We want to explore how an informational video is made both interesting and appealing to watch. By focusing on the narrative/non-narrative structure of Marques Brownlee’s video review on the iPhone 6, we hope to achieve a better understanding of how video reviews are moulded and constructed.

1. Visual focus is on the product, and not the person.
2. Inclusion of on-screen text to clarify certain information.
3. Close-ups are important!
4. Choose an environment that is relatively easy on the eyes.
5. Research beforehand to know what you’re talking about.
6. Include personal opinions.
7. Good lighting makes the product more attractive.
8. Test out the product to show how it works.
9. Regular cuts from one scene to another makes it less boring.
10. Have a clear talking voice.

From there, we decided that we would further refine it in the days to come. We have a few days before our next class in the studio, so hopefully we’ll be able to get some sketches done over the week!