Having planned some events back when I was in college, I found that I quite liked being in the PR team, which is precisely why I decided to involve myself in it once more. Not many of my teammates knew what a press kit was, but I’m glad that we were determined to work towards an effective one.

I used to make physical press kits back in college, but those took up quite a bit of time and energy, in terms of creating media lists and finding people to physically send them out. That was why, this week, I spent some time doing research on how we might create a good electronic press kit. I started off by coming up with a draft press release, sent it over to Robbie to have a look, and he recommended that I use some of the content from the website.

It was helpful, as that made things more cohesive. After making some final edits and also attaching a cover photo for the press release, I sent it over to Robbie once more and he had it formatted.

I then worked on formatting the press kit such that it was a digital one, an e-mail version that we would be able to send out to the media. The end product also included attachments of the poster and flyer, as well as two .jpg thumbnails from Dea’s and Dusty’s film clips.The press release was then sent to Robbie, Claudia (who was heading to Triple R), Brian (to send it across the media server), and Amanda (of SIGNAL).