Who are video reviews catered to? As we were thinking about the types of people who would watch videos such as this, we talked to several of our peers and eventually came upon the conclusion that the targeted audience is not so much a specific age group or working class, but rather, people who have the interest in knowing more about a certain product or service.

As the terminology used in video reviews would contain jargons, it may come off as too complex for those who are not usually exposed to that sort of knowledge. With that, some would rather listen to their friends’ individual experiences or look to others for advice in order to decide whether or not they should invest in a certain product.

As for those who find interest in upping their tech knowledge each time there is a new product in the market, the chances of them understanding or being enthusiastic about a video review would be significantly higher. It provides them with the opportunity to hold conversations with other techies, or to make better buying decisions, knowing that their preference would be based on what they feel is best catered to them, and not based on what their peers prefer.

There will certainly be people who fall in neither category – perhaps they would look to video reviews if they intend to make a purchase. However, if we were to make a generalisation, we’d say that the majority of people who watch video reviews are those who find interest in keeping up with all things tech.