Marques Brownlee’s videos in the past had an average of only 10,000 viewers as he was simply making product reviews by showing pictures that he had found on the Internet. However, as he gradually became more popular among netizens, companies began to provide him with the products to sample and try out. The fact that he is now able to physically test the products, makes his reviews, statements and personal opinions more reliable.

For our sketch, we put two clips side-by-side – the one on the left shows pictures of the Classic Oxford Lady (found on Daniel Wellington’s website); the one on the right are clips of the actual product. We included a quick voiceover for our sketch. After we had done so, we realised that it is very different to see the product in real-life conditions rather than to have one where the product is simply stagnant.

From this, we discovered that the video review showing the physical product is much more appealing and convincing than the one with just pictures found over the Internet. As the reviewer gets to physically try out the product, his personal experience of using the product makes his stand stronger and more dependable. Apart from that, viewers also get a better sense of what the product is really like, compared to over-enhanced photographs or brand advertisements that are only designed to sell.