Looking back at one of my classmates’ sketches and how he used YouTube annotations to guide viewers from one video to the next, it reminded me of a YouTube advertisement I once watched.

The advertisement held a non-linear sort of a narrative, encouraging viewers to make their own decisions, guiding the character in the story to come to an end point. It was a rather amusing advertisement, featuring a girl who was on her “time of the month”.

Although lengthy for an advertisement and in terms of finishing up the entire thing, it was an interesting take. I’m not sure whether it was supposed to be funny, but it was. My good friend was the one who shared it with me because of how comical it turned out to be, but I suppose the video achieved what it was trying to do – to get people to share it around, all while advertising their product.

I found it quite stimulating, how they decided to make use of YouTube’s annotations to create a storyline for their advertisement. It’s an unconventional way of promoting something, and that also reminds me of one of the sketches Jia Jia and I are currently working on.

We have decided to make use of Korsakow as one of our sketches, enabling users to choose the café they want to visit, or which drink they would want to “order” and have reviewed. This would give them an opportunity to engage with our video, encouraging them to make their own decisions and be a part of the review. It’s still something we’re talking about and working on, and I can’t wait to see how it would turn out.