After studying Marques Brownlee’s review on the iPhone 6 as well as several other video reviews on YouTube, we have found that there is a structure that makes up this form of informational online video.

Of course, we begin by introducing the product – in this case, we will be using Apple’s current flagship phone, the iPhone 6, as an example for our study. We look first at its physical aspects, from its weight and overall dimensions, to the size of the display and other physical traits like the material it boasts or available colours in the market.

The reviewer would then begin to talk about the product’s internal specs. How fast is its processor? How great is the camera? How big is its internal memory and what is the screen’s resolution like? All these facts are necessary, especially when you’re talking about a tech review. In fact, this part usually takes up most of the video, as there is often quite a bit of information to cover when it comes to gadgets.

Then comes the comparison with other brands or models in the market. Comparisons are sometimes done with the product’s older model – for example, the iPhone 5s as compared to the iPhone 6. How has it been upgraded or improved? In other cases, it would be compared to a gadget of a completely different brand with nearly or the same internal specs. Which works better or produces better results?

Lastly, the video would end with the reviewer’s personal opinions. Although he/she would inject his thoughts throughout the video every now and then, but the final resolution often lies at the end of the video review – in what ways does the reviewer like or dislike the product? Why or why not?