Our project is a closed transmedia story, because the audience is limited to navigating the narrative rather than having the ability to alter the outcome of the narrative, thus it does not have an external structure.

The cultural attractors of our story are the shared (tragic) desire to pry into other people’s lives, and the especially interesting and tragic nature of Emily’s online persona.

The cultural activator of our project is the ability of the audience to navigate our character and her sad online persona at their own leisure, deploying agency and uncovering key elements of the plot.

The desired Umwelt of our story is that the audience will feel like they’re following a trail of signs and links through the online world just like usual, if they were looking into the background of a character.