Considering that our music video course is a six-week intensive, we had to get right down to business on Tuesday and start working on our final group project. Three guesses for what it is . . . I’m working with Jordan, Blair and Jenny, and Jenny was right on the pulse with finding an artist who was keen to work with us in producing a music video. I was apprehensive at first, not being familiar with the artist – I don’t think I could commit myself to a project involving heavy metal or thumping EDM. So I was pleasantly surprised when listening to Aivy’s (Abby Iverson) Hey You There: a sweet acoustic, almost country or bluegrass-style love song. Have a listen – Aivy has a beautiful voice and the style suits her wonderfully:

Now, of course, we need to decide what sort of video we want to produce. I’m sure Aivi will have her own ideas, and we’ll be meeting up with her soon, but it’s important that we’ve got some ideas too. To help me think about it, I decided to have a look at some similar songs and see what sort of road they’d gone down for their videos.

Picture Frames by Georgia Fair

If this song sounds familiar to you, it’s probably because it was on a Big M a few years back, which is how I got onto it. Interestingly, when I looked up the video clip for this I was surprised – I thought I’d already seen it and did not remember it being like this. It was only after a while that I realised what I was thinking of was the Big M ad itself (a summer road trip). Nonetheless, I liked the way the video’s bright lights (the natural sunlight and the coloured fairy lights at the end), casually dressed cast and simple framing mimicked the laid-back tone of the song. I like the idea of trying to replicate our song’s playful tone in our video clip.

Tomorrow by Gianluca Bezzina

Speaking of playful, when I heard the lyrics of Aiva’s song, this immediately came to mind. The song, being a cheesy Eurovision entry (that I love nonetheless!), has a pretty strong narrative, and the video reflects this. Again, bright colours and costumes reflect the happy tone of the song, and the simple narrative is engaging and humorous. I think our song has a similar sort of narrative that we could explore.