William Merrin suggests that the problem of Method in a Post- Broadcast Age comes down to 11 factors, these include Volume, Dispersal, Ephemerality, Access, Discovery, Content, Ethics, Production, Audience, Generalisability and Accumulation
I have gathered an understanding from his work that due to the ever-changing environment, overwhelming amount and unreliable nature of today’s broadcast era it is impossible to gain a reasonable and legitimate knowledge of “media studies”.
In relation to John Mason’s research on ‘Noticing’, we come to the realisation that “Media is everywhere, can’t you see it ? ”
“as multi sensate beings, we are inundated with sense impressions all the time, but only some of them ever register in conscious awareness”
Noticing helps to inform future practice, if we consider this we can support the picking up of ideas and giving them a go ourselves. We learn from noticing, especially intentional noticing,
therefore repetition and reiteration of things we have noticed will enhance our own capabilities.
To connect the two theories we can link ideas;
– in order to keep-up with a post-broadcast age we must begin to intentionally notice the world around us. In doing so, our practice of discovering large volumes of media content can be enhanced.
