This week, I started to design my logo from scratch using Adobe illustrator and I have also decided on my brand aesthetic to cater to my target audience. The image below is the final logo I have chosen:

My online thrift store is called @gemini.collects and I  decided on a minimalistic aesthetic. I am interested in seeing if a minimalistic approach is efficient in appealing to my target audience. I am also starting to curate my Instagram posts and planning the overall layout.

Before I start posting on Instagram, I need to choose a posting schedule that will help in reaching my desired target audience. For this, I have relied on the Sensis survey report as well as my personal Instagram insights. The following is a list of statistics from the Sensis data that will guide my posts and schedule:

  • 67.5% of 18-29-year-old respondents use social media first thing in the morning and 56.9% use it in the evening.
  • 60% of 18-29-year-old female respondents are more likely to trust a brand if they find their content engaging and relevant to them and 59% of them are more likely to trust a brand if the brand regularly updates their content or if the brand interacts positively with its consumers.

Below is a photo of the insights on my personal Instagram:

Therefore, based on both the Sensis data and my Instagram insights, I have concluded that I will post on Sunday nights, Thursday mornings and perhaps Wednesday nights.

Link to the Instagram page: https://www.instagram.com/gemini.collects/