Introduction 

The reading begins with how this particular school is struggling financially, hence it reaches out for advertisement as a resort to save the school. Now for my initiative within the reading, it reminded to me of companies using people online, particularly “influencers” to advertise their products through them.

(Kylie Jenner Source and Bretman Rock Source)

The reading was more on the negative side of this method, maybe because of this saturated industry of shallow advertisements and commercials? Here is an excerpt from the introduction:

From the perspective of a media practitioner, we can all agree with this statement to a certain extent but in order for marketing and commerce to be effective, advertising like the above must be necessary for businesses to profit and continue in their line of work.

Epilogue 

As for this part of the reading, it continued to discuss the marketing and advertisements within all forms of media that we consume. The reading points out a question of how business should intermingle with the media also with the question of when and where. I love that in this dense piece of reading, there was immediately a word that caught my attention and it was ‘clickbait’. I think the moment I had perfectly encapsulates what the reading was trying to demonstrate – how advertisers manipulate us with attention, with even as simple as the word clickbait. Well that’s my interpretation anyway.

(Source)

Youtube is a prime example of how our attention is being grabbed by exciting titles and engaging cover photos on the videos. The over-saturation of clickbait and essentially advertisements are facilitated by the advertisers that look for ways to profit off of creators. The concept of “killing two birds with one stone” may have been a good idea at the start, but it has slowly hindered the way people create quality content. That’s just my take on the reading.

lyreca