How did you author the video you recorded for upload to Instagram?
I decided to used the in-built camera through Instagram again this week because I wanted to use the stop-start feature. Using the rear-facing camera on my iPhone XR, I moved the camera per shot to record different aspects of the coffee machine. Due to all the shots being close-ups, the square format didn’t prove as a constraint for me this week. Â I was under a bit of pressure to get the shots right the first time due to the mechanics of the machine (once you press the button, coffee automatically starts to pour) so I had a clear idea of the different angles and shots I wanted to produce before I started filming which make the process easier, it also meant that I didn’t have time to re-watch any clips before moving onto the next one so I didn’t edit and delete any during the filming process.
I decided to keep the audio on as I felt that it added to the video and added a simple Sierra filter to it with no further adjustments made. I wasn’t looking for a particular feeling for the video as I was in earlier weeks so chose the filter based on what I felt was a better picture to look at.
I chose to make the cover photo the first shot because it had the most branding through it, i.e, the Nespresso logo and the Bonsoy milk in the background as I thought it would be beneficial later down the line when I wanted to distribute it further across the network.
How did you publish the video you recorded for upload to Instagram?
Similarly, to last week, I wanted to tag another user in the post when I published it so I tagged @nespresso but it came up with the same error message. I decided to continue with the upload and once it was done I when through an alternate route to tag them through the edit portal on a published post. When I did it this way, the tag remained on the post however when I go into the @nespresso page, my post does not show up in their tagged.
As I mentioned above, I had a clear idea for the video this week and I was under pressure to get it right the first time so I only recorded one video before I uploaded. The filming time was less than previous weeks but the preparation time was more as I set out shots for myself first.
The caption I wrote was:
Liquid gold with minimal skill and effort required 👌#nespresso #nespressomachine#bonsoy #coffee #coffeetime#whitecup #soymilk #gooddesign#coffeepods#coffeepodsnespressomoments
I chose the coffee machine as my example of good design because earlier in the week I was looking at the buttons on top that have icons for single shot or double shot and I remembered a quote from Donald Norman: “Well-designed objects are easy to interpret and understand. They contain visible clues to their operation.” (Normal, 1998. pp.2)
How did you distribute the video you published on Instagram to other social media services?
The above mentioned hashtags and the geo-tagging of Melbourne, Victoria, Australia distributed the photo across the platform. I also shared it to my Tumblr and Twitter accounts.
Liquid gold with minimal skill and effort required 👌#nespresso #nespressomachine #bonsoy #coffee #coffeetime #whitecup #soymilk #gooddesign #coffeepods #coffeepodsnespressomoments @ Melbourne, Victoria, Australia https://t.co/pA8bmviXCU
— Lydia Cartledge (@lydiacartledge) May 28, 2020
References:
Norman, D 1998, The design of everyday things, Basic Book, New York, pp. Vii-xv; 1-13; 81-87; 177-186.