Who is the practitioner and when were they practicing?
Poppy Deyes is a popular content creator with over 1.1M followers on Instagram. She’s the sister of popular YouTube blogger, Alfie Deyes, but has gained her own legion of fans through her lifestyle blog , her Instagram and through making appearances on other creators YouTube channels. Her website mentions that she started her online journey in 2017 however her first Instagram post was back in 2014. It is likely though that she has only created content with a commercial intent since 2017.
What is the title of the video you have chosen to analyse?
The title of the video that Deyes has posted onto IGTV is called Ultimate Brownie Recipe.
With the video you are examining when was it produced?
She has posted the video on the 23rd of April 2020, however, due to the editing involved and the amount of content that creators need to post regularly, they often film projects well ahead of time so it’s likely that this video was produced at an earlier time.
How was the video authored?
IGTV links to your phones internal photo and video gallery so it is most likely that Deyes has used her phone to author the video. Another tell-tale sign is that some of the footage is shot as a selfie-style where she is in shot and holding the camera herself. There is some editing in terms of shots used and only one in-video text used which suggests that she has filmed on her phone and then possibly used a seperate software such as Premier Pro, Final Cut Pro or iMovie to edit and then transferred the final product back to her phone to upload. She doesn’t hint towards whether any filters have been used but she does has her own Lightroom presets which she promotes often
How was the video published?
Deyes uploaded this video onto her Instagram profile though IGTV.
IGTV is an in-app Instagram feature that allows users to make long-form videos which means that users can upload videos that range from one minute to 60 minutes long. This was a recent update (2018) which was Instagram’s answer for longer duration, mobile-optimisted videos which Instagram has built out a monetisation option for IGTV creators, including ad revenue shares.
How was the video distributed?
Posting onto her Instagram is a form of distribution for this video. She has also referenced the recipe she used by tagging the user @delisiouslyella she has also linked her website in the caption to further distribute the video across the network. z
References:
Instagram.com. 2020. Poppy Deyes (@Poppydeyes) • Instagram Photos And Videos. [online] Available at: <https://www.instagram.com/poppydeyes/channel/> [Accessed 29 April 2020].
Poppydeyes.com. 2020. Poppy Deyes. [online] Available at: <https://www.poppydeyes.com> [Accessed 29 April 2020].
Techcrunch.com. 2020. Techcrunch Is Now A Part Of Verizon Media. [online] Available at: <https://techcrunch.com/2020/02/06/igtv-ads/> [Accessed 29 April 2020].