Amber and I decided to do a little work before lunch today in Melbourne Central, of all places, but it’s early so there’s not many people around. I got to thinking about ‘noticing Media’ which I’ve been doing a lot whenever I’m in the city. I keep seeing that hand-painted billboard spot that now has a Star Wars DVD advertisement but had Batman Versus Superman just shy of 2 weeks ago. I think it’s interesting to note how much effort is put into advertisement and media in city ‘hot spots’ – that is to say, where I sit right now overlooks a far less busy street and there’s no where near as much posters or ads in the street than say, Swanson. I can see one radio billboard at the side of the tram stop but that’s about it. Compared to Swanson – which is complete with video advertising on giant plasma screens – this is nothing. It made me think about ads on TV in ‘prime time’ viewing and certain websites who get paid more to advertise things in the sidebars because it’ll attract more people.