Media Characteristics

In the lectorial yesterday we got to talking about different media platforms – or institutions – like Facebook, ABC and things like community media. So what characterises these mediums into institutional? Facebook’s main values are to connect people. It’s personalised and focuses on communication with friends and family, sharing, community and the entire thing is very inclusive. Someone even pointed out the fact that even it’s emails use inclusive and informal language with sentences like ‘we’ve missed you’.

ABC on the other hand, is much more formal. They’re neutral politically and culturally – and although they’re funded by the government they tend not to favour one political side over the other.

I don’t know much about community media – but from what I know it talks mostly about non-for-profit radio and magazines. It’s less hierarchal than normal radio and doesn’t have an agenda. It tends to capture a wider range of voices and is less driven by commercial interests. It’s also somewhat of a training ground for newcomers.

Leave a Reply

Your email address will not be published. Required fields are marked *