In an age where digital media is constantly evolving and progressing at an alarming rate, new creative ideas are being implemented to transform this new form into art. This use of digital media and tools to create art is known as “New Media Art”, generating a complex narrative comprising of socio-political, cultural and intellectual climate for artists to branch out on. In the argument for “what is truth” and how it is expressed in a creative way, “New Media Art” is argued to be one of most effective art forms that can speak to the present time. Art is a complicated and loosely defined aspect of our life. Through a variety of subjective interpretations, art can be misconstrued and given meanings from a variety of different sources. When this subjectiveness is accounted for, art is seen to represent the spiritual inner life of an individual and how that person assigns their own present reality to their given creative sphere. Art is a complicated pursuit to represent the current issues, questions and experiences that an individual has in the present moment of their life.
A wider concept of art, relates to it’s ability to represent the present time. This is where “New Media Art” is believed to triumph, in it’s ability to relate to the spirit of the time which is clearly unprecedented when we look at the many examples of how “New Media Art” is created. This new form of creative output allows people to focus on the current zeitgeist of a contemporary society. Doing this allows people to capture the current trends, thought processes and information that is relevant to the present day. It does not just provide information but also provokes thought about the current state of society at any given moment in time.
“New Media Art” has the ability to capture the spirit of the age. It can hone in on current trends in the digital realm and can create artistic pieces that are up to date with current news events. However, despite it’s ability to represent the current state of a society more effectively than any other art piece, “New Media Art” is often disregarded in contemporary art. It is viewed as a “lower quality” of art that is inferior to other established art forms. Yet, in an age of progression, adopting “New Media Art” seems to be the most relevant and logical step in an artistic endeavour to capture real time information in the digital world.
If this is the digital age, only time will tell when “New Media Art” is recognised as a coherent art form that can relate to the individual lives of people in any given society.