It’s been a while since i’ve made a post. I’ve been busy I swear.
So what has been happening in my busy media life. Not much to be honest. Last week was a very quiet week. I caught up with some friends, found myself sitting in the State Library and I continue to gorge on the cheap food served at Japanese restaurant Don Don. Everyday last week I told my self I would go for a run. I ran to the train… does that count? I also told my self I would do some blogs as well. I also told myself that I would stop being lazy, but each month that never really seems to work out. Is there a way that I can maintain the short bursts of motivation that I do have. They need to create that drug like in the film Limitless, so I am in a constant state of awareness and productivity. Ok, so I’m supposed to talk about what I learn’t last week aren’t I?
Audience! Thats right we learn’t about the audience. We discussed about who cares about the audience in the digitalised and post broadcast age. And who does care about the audience… really? Of course there are the advertisers, commercial broadcasters and government policy makers, but do they really care? Of course they don’t, they sell individuals false dreams and lifestyles that are often unrealistic in the hope that an audience will buy into these distorted depictions of reality so a company can make a monetary return. But hang on. Are all companies really like this, do all advertisements and media imagery try to sell you a product. Has our life become one big advertisement, where all we do is try and sell ourselves in the hope that people will believe we are socially acceptable or part of some distinct cultural group. Isn’t that the same thing as trying to sell someone a product in the hope of financial success? But I come back to my original question and that is whether there are companies that really care?
Does it concern whether a company really cares at all? I think it comes down to how much effort a company or advertisement makes to try and make it relatable to the audience. If an individual is compelled to recognise their self in the subject or even role of a film, a company has achieved in caring about an audience. It’s the ability of a media artefact to be interesting and relatable for an audience that makes the communication successful. It’s the films, companies and government policy ads that allow an audience to immerse themselves in the world of the ad or film for a few short seconds or hours, that prompt the audience to feel connected to the characters or experiences of the subject. The connection that is established between an audience and a film is what makes anything successful, the audience needs to be interested in what is being shown to them, whether the ad or film is comedy or a drama, the audience must be absorbed in the story that is being told to them. Again, it comes back to my previous point in other posts, story is everything.
THIS WEEK
I’m going to try and achieve some of the goals that I aimed for last week and the week before.
- READ
- RUN
- RAVE
RECENT FILMS
All very good films that are worth a watch. They all have some downsides but overall they are great films.
MUSIC
Kendrick Lamar – His new album “To Pimp a Butterfly” is so dope.
Otherwise I’ve been listening to mixes and sets on Boiler Room.
Friday night mixes on Triple J always come in handy after work.
